A Professional Digital Production Manager.
I manage projects and produce digital stuff.
I have lead successful major website projects such as Women on Boards (Kentico) and Honda Australia - Car Configurator modules (Sitecore). Have also conducted UX workshops and worked for UI rebrand for big clients like Telkomsel, Home Credit, PPQ. Also do Google DAO projects for clients like Honda and Toyota.
Recently I have been managing AI projects from VO3, NanoBanana, ElevenLabs, Krea, and smart chatbot, in particular Juno - Virtual AI project with Singapore Tourism Board. I also am producing Publicis Group's Product initiative (a SaaS).
Areas of Interest
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I am mostly focused on developing large language models (LLMs) in OpenAI. In addition to this, I have been involved in video and image creation projects. Currently, I am venturing into new territories, specifically exploring advancements in Voice AI and Vision AI technologies.
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My background is Account Executive in a global-renowned creative agency, juggling APAC projects that focused mostly in Jakarta and Sydney area. Sharpening my career part to be Project Manager, and I am now absorbing knowledge as Digital Producer.
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Have been involved in 20+ website projects and some of them solo, mostly using Agile methodology but sometimes Waterfall. Mainly handling .NET and PHP projects in the beginning, but have been handling headless and OS lately. Atlassian product users (yes, I am that JIRA chick).
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Starting my career with digital side of a 360 marketing campaign, and continuously creating campaigns in social media (and with what they say the internet, apparently) such as digital banners (HTML, Google DoubleClick etc), ADOOH, OLV, eDM, even email signature (haha!)
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Have been so fascinated with Marketing Automation, especially built-in MA features in Kentico and Sitecore. Have done several HubSpots as well and was taking the certification for that back then.
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Was introduced of terms like RoI, KPI, Goals every time a report or RFP is created and presented, I had no other options than to actually learn how to do digital deep research and help create UX strategy (with UI support as well!).
Work History
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Under Publicis Groupe, I am currently working in Publicis Production from 2023, moving from Leo Burnett Australia as Digital Producer from 2021.
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Previously working at:
Australian-based SaaS Simpleas Project Manager in 2018.
Bambu Digital Sydney(previously known as a part of Bullseye Digital) as Project Manager.
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Prior moving to Melbourne, I was based in Jakarta and I worked at:
Salt as Senior Project Manager in 2017.
Bambu Digital (previously known as a part of Bullseye Digital) as Project Manager (2015-2017) and Account Executive (2014-2017).
Mirah Sakethi as Media Monitoring in 2013
Awards and Achievements
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Awards and Achievements 〰️
The One Show - Merit - Integrated 2022 for Suncorp Resilience Road
Citra Pariwara Bronze Medal for OOH, Jakarta 2016: Safe Fi with Dentsu
Citra Pariwara Bronze Medal for Non-Conventional, Jakarta 2016: Safe Fi with Dentsu
Best Kentico Website, Global June 2016: Women on Boards