Digital producer - project manager
Nara Lea
Melbourne, Victoria.
Melbourne, Victoria.
Under Publicis Groupe, I am currently working in PXP Studios from 2023, moving from Leo Burnett Australia as Digital Producer from 2021.
Previously working at:
Australian-based SaaS Simple as Project Manager in 2018.
Bambu Digital Sydney (previously known as a part of Bullseye Digital) as Project Manager.
Prior moving to Melbourne, I was based in Jakarta and I worked at:
Salt as Senior Project Manager in 2017.
Bambu Digital (previously known as a part of Bullseye Digital) as Project Manager (2015-2017) and Account Executive (2014-2017).
Mirah Sakethi as Media Monitoring in 2013
I am mostly focused on developing large language models (LLMs) in OpenAI. In addition to this, I have been involved in video and image creation projects. Currently, I am venturing into new territories, specifically exploring advancements in Voice AI and Vision AI technologies.
My background is Account Executive in a global-renowned creative agency, juggling APAC projects that focused mostly in Jakarta and Sydney area. Sharpening my career part to be Project Manager, and I am now absorbing knowledge as Digital Producer.
Have been involved in 20+ website projects and some of them solo, mostly using Agile methodology but sometimes Waterfall. Mainly handling .NET and PHP projects in the beginning, but have been handling headless and OS lately. Atlassian product users (yes, I am that JIRA chick).
Starting my career with digital side of a 360 marketing campaign, and continuously creating campaigns in social media (and with what they say the internet, apparently) such as digital banners (HTML, Google DoubleClick etc), ADOOH, OLV, eDM, even email signature (haha!)
Have been so fascinated with Marketing Automation, especially built-in MA features in Kentico and Sitecore. Have done several HubSpots as well and was taking the certification for that back then.
Was introduced of terms like RoI, KPI, Goals every time a report or RFP is created and presented, I had no other options than to actually learn how to do digital deep research and help create UX strategy (with UI support as well!).
The One Show - Merit - Integrated 2022 for Suncorp Resilience Road
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Citra Pariwara Bronze Medal for OOH, Jakarta 2016: Safe Fi with Dentsu
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Citra Pariwara Bronze Medal for Non-Conventional, Jakarta 2016: Safe Fi with Dentsu
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Best Kentico Website, Global June 2016: Women on Boards
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The One Show - Merit - Integrated 2022 for Suncorp Resilience Road 〰️ Citra Pariwara Bronze Medal for OOH, Jakarta 2016: Safe Fi with Dentsu 〰️ Citra Pariwara Bronze Medal for Non-Conventional, Jakarta 2016: Safe Fi with Dentsu 〰️ Best Kentico Website, Global June 2016: Women on Boards 〰️
January 2023 - Present
Optimize team workflow, enhancing collaboration across locations between creative, studio,CX, account team, and integrated production in Leo Burnett, Saatchi, Team One and other Groupe companies.
Allocate resources efficiently, coordinating with wider production teams and traffic acrossagencies under Publicis Groupe.
Develop creative digital concepts, focusing on innovation and new digital technologies.
Drive strategic digital initiatives, sharing insights with leadership and clients.
Spearhead cross-functional digital production initiatives, fostering seamless collaborationbetween creative teams while implementing cutting-edge digital solutions.
April 2021 - January 2023
Sole digital producer for Honda Australia handled by Leo Burnett Melbourne, overseeingwebsite build and campaigns built.
Oversee digital projects from websites to campaigns, ensuring timely delivery and quality.
Lead Melbourne digital team, optimizing workflow and enhancing collaboration.
Coordinate with production teams to efficiently allocate resources across locations.
Helping creative and account creating digital innovation by translating creative conceptsinto digital solutions.
February 2018 - July 2018
Led successful client product integrations, enhancing user satisfaction and efficiency.
Managed bug tracking, improving product performance and client satisfaction.
Facilitated product growth, achieving measurable improvements in user experience.
Streamlined processes, resulting in improved client outcomes.
Collaborated with teams to resolve complex issues, ensuring efficient solutions.
April 2017 - July 2017
Led a team of 6 to deliver projects on schedule, boosting collaboration and efficiency.
Monitored project progress, ensuring timely escalation and successful execution.
Improved outcomes by coordinating teams and managing resources effectively.
November 2015 - April 2017
Coordinated client projects, achieving measurable success in vehicle launch campaigns (Toyota)
Managed cross-functional teams, ensuring seamless execution of client briefs.
Facilitated client communication, enhancing project outcomes and client satisfaction.
Led BMW Prioritas website build
Led Home Credit Indonesia website build and UX workshop + research
Led FMCG brand campaigns (Suntory, Bakmi GM, etc)
Assisted ZipWater Australia website build and did content Entry
Led Women on Boards website build and did Marketing Automation
February 2014 - November 2015
Facilitated client communication across Indonesia and Australia, enhancing cross-cultural engagement
Crafted precise briefs and led effective briefing sessions, ensuring project clarity and direction
Oversaw project lifecycle from pitch to handover, delivering successful outcomes and client satisfaction
Developed targeted digital marketing strategies and managed key client relationships, driving revenue growth through data-driven campaign optimisation
Bachelor of Humanities, English Literature
Graduated February 2014
Jan 2021 - Present
Graduated May 2018